Tokyo · B Corp Certified · Est. 2001

branding
for a regenerative
future.

We are not an advertising agency. We help change-makers, purpose-driven businesses, and courageous brands create, collaborate, and regenerate, through strategy, story, and lived practice.

See our work Our approach Let's collaborate
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create · collaborate · regenerate · tokyo · est. 2001

Our Position

most agencies help you be seen.
we help you be worth seeing.

We work from the inside out — understanding your organisation at depth before building anything. Strategy before story. Truth before craft.

Explore our approach

“My approach to branding is about creating regenerative and ethical culture realities within organisations, then telling those stories in truthful and engaging ways.”

the 7Cs of
regenerative branding.

Full framework
C1
core
Structural integrity · Governance · Values
C2
clarity
Radical honesty · Anti-greenwash
C3
conscious
Systems thinking · Lifecycle
C4
circularity
Design to give back · Value flows
C5
creativity
Regenerative experimentation
C6
community
Satoyama · Place-based · Relational
C7
certify
B Corp · 1% · Accountability

01 — Strategy & Identity

brand architecture
that holds weight.

Regenerative strategy begins with what you will not do. We map values against operations, find the gaps, and build brand architectures grounded in structural truth.

Patagonia Japan · CFCL · Kawai · Shu Uemura

02 — Film & Storytelling

stories that
shift culture.

We make documentary, brand film, and editorial work. Craft in service of truth. Story as instrument of change.

Save the Beyond · YURIMARU · LIXIL Global Series · NHK

03 — Activation & Impact

campaigns with
real consequence.

From sensor-based installations in Yoyogi Park to global sustainability communications. We design activations that create the change they communicate.

Greenpeace Japan · Second Harvest · Lush · Red Bull · IKEA

04 — Localisation for Japan

global ambition.
japanese precision.

Japan-registered, Japanese-speaking, 25 years embedded. We translate global sustainability ambition into culturally coherent Japanese market reality.

Patagonia · IKEA · Asics · Panasonic · YKK

selected
work.

All projects

Nature Conservation Society of Japan

ZAN — last of the okinawan dugong

Documentary Film Japan

Patagonia Japan

protect our winters

Brand Film

Red Bull Japan

One stroke — four laps of fuji

Campaign Film Japan

Greenpeace Japan

Error code: autumn

Campaign Japan
Read the stories
The MILL · Fujino, Kanagawa

where ideas
take root.

A historic silk farm in the mountains of Kanagawa — becoming our regenerative land project, living laboratory, and community gathering place. Everything we recommend to clients, we test on ourselves.

Visit The MILL
25 +
Years of independent practice
7 Cs
Regenerative branding framework
∞
Living experiments at The MILL
B Corp
Certified · Accountability as practice

Clients & Collaborators

Patagonia Citizen Watch LIXIL Shu Uemura Asics Panasonic NHK YKK Red Bull IKEA Lush Kawai Greenpeace Second Harvest CFCL

Let's Work Together

if you're serious
about change —
let's talk.

We work with organisations that are done performing sustainability and ready to build it in.

Start a conversation See our work