imageMILL · Selected Work · 2001–Present
work.
stories that shift culture.
Twenty years of communicating meaningful transition — through strategy, storytelling, film and regenerative thinking. For change-makers, purpose-driven businesses, and courageous brands.
We are not an advertising agency. We help change-makers, purpose-driven businesses and courageous brands create, collaborate and regenerate.
The work below spans two decades and four continents — documentary film, brand strategy, campaigns and long-form storytelling. What connects it is not a look or a format. It is an approach: we begin with a meaningful question rather than a product message, and we build communication on top of something real.
Some of these are global campaigns for household names. Others are quiet, patient documentary projects that took years to make. All of them started the same way — by going out to find the story rather than manufacturing one.
NACS-J · HENOKO | OKINAWA
ZAN — last of the Okinawan dugong
CITIZEN WATCH
Save the Beyond
Nature Conservation Society of Japan · Okinawa
ZAN — last of the okinawan dugong
CFCL · Paris Fashion Week
paris collection — nature as runway
Greenpeace Japan · Yoyogi Park
Error code: autumn
Patagonia Japan
protect our winters — worn wear japan
Red Bull Japan · Mt. Fuji
One stroke — four laps of fuji
Shu Uemura · L'Oréal Japan
global social — bonsai to beauty
Asics · Japan
Metarun · Dynaflyte · Flight Deck
Greenpeace Japan
digital creative — signs from nature
YKK · Natulon Ocean Sourced
natulon — ocean sourced identity
Lexus · Milan Design Week
milan design week — three years
Lush × Banana Planet
banana paper — sustainability activation
imageMILL · okinawa
YURIMARU — the spirit of mutual aid
ZAN — last of the Okinawan dugong
Selected Clients
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Not every brief is right for us. But if yours is, we’d like to hear it.